I am of the belief that there should be a company which views all ads before they are put on television in order to weed out stupidity (and yes, this does mean that I do believe that not all ads are stupid). Here are two in point:
1) The Geico commercial where the gecko is standing on some guys desk who is looking for the first dollar he ever made. The gecko then describes it and then we are shown a flashback of him putting into a vending machine, and then we go back forward and rather than admitting what he has done he offers the man a chip. While he never lies that he took the dollar, he certainly doesn't tell the truth. Is that what you want from a company you are doing business with, especially an insurance company, for them to feel that deception is okay? I don't think anyone in the process realized that what they are saying is that they are willing not to tell the truth if it serves their interest. good ad!
2) There is a Smirnoff commercial which starts with a voice over saying how hot it was and that something had to be done, and then we see them take off their clothes and create a giant slip and slide on a hill using the sprinklers. The problem is, it's supposedly hot but they are all wearing jackets or long-sleeve shirts. If it's hot take off your jacket! Didn't the wardrobe department think that if it was summer people wouldn't be wearing jackets?
These are of course only two of the overwhelming examples of stupidity in ads, but these are the most galling to me at the moment. Doesn't anyone pay attention to these things, so that they don't get aired this way? Like I said, there should be a company that all they do is to tell companies and ad agencies how stupid their commercials are before they go out and annoy everyone.
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