I'm Not Stupid

I've addressed the stupidity in ads several times here, but there is a new one that is just over the top. It's a Dominoes commercial in which it says at the bottom of the screen that they are filming a real marketing test group, and the "participants" are saying that they don't believe the cheese is real, blah, blah, blah. And then to prove that what Dominoes says is true all of the sudden the walls of the room are removed, and voila, they are actually sitting in a field at a farm in Wisconsin, and all the "participants" are shocked at where they are.

Really, do you think I'm actually that stupid Dominoes? First of all, in order to get there, the people would have had to have done one of several different things. One is that they might have had to have driven to the farm themselves, walked out into the field and climbed into the room, so how could they be surprised by where they are. Two, is maybe the room was on a truck and so they were driven out there, which is really creepy, and why weren't the people then talking about why the room was moving. That would be more interesting to me than where the cheese came from. The third option is that the "participants" were blind folded, maybe put in a trunk or a van without windows so they couldn't see anything, driven to the farm, and then only once they were in the room were their blindfolds removed. This is an even creepier idea then the second one and is more like kidnapping than a focus group.

Of course the reality is that all of these actors knew exactly what was going on and where they were. Commercials are not long enough to have us be able to suspend all sense of reality, they are what they are, and this one if just dumb. I don't want to buy your pizza because I think you might actually believe that I am stupid enough to believe this is an actual event.

The other problem is that simply because you show me a picture of cows in a field does not actually prove that you use milk from these cows to make your cheese. The fact that you are trying to deceive me into believing the first stupid part of this ad, makes me believe that the second part of the ad probably isn't true as well. This is just bad advertising and whoever came up with it, let alone approved it should be fired.

And while we're at it, showing the picture of the pizza with the cheese all stuck to the top and saying this is unacceptable and we will do better worked the first time, and that was a good ad. Showing the same picture in a second, let a lone a third ad, just shows me that you are out of ideas and are more interested in advertising than in actually doing anything.

Update:
Apparently I am not the only one who pointed out the stupidity of this ad, or I have a much bigger readership than I thought, because Dominoe's has now changed the spot. They now show everyone being taken in a limousine to the farm, but there are still two problems. One, were the windows totally blacked out from the inside? Again, totally freaky. Second, has no one from Dominoe's ever been to a dairy farm? They smell, shall we say nicely, like cows. Therefore there is no way the people could get out of the limo and not immediately know that they were at a farm. Good attempt Dominoe's but your ad is still stupid.