I had clicked an add for them from another site in order to look at a projector, and this was part of the page:
Now I'm guessing that this should be saying something like "click here and let Anna help you find what you need." Instead it makes Anna out to by a cyborg, or worse. It certainly does not reflect well on them. They had already captured my attention, knew that I had taken an extra step to get to their website, but did nothing to keep me there. They information they provided about the projector, which was said to work without being attached to a computer, was extremely limited. They didn't even list the programs the projector could use, or how it used them, so I was already inclined to leave the page. This just verified that if I was interested I should go somewhere else for information and to buy the product, or to stumble upon someone else's product and buy it instead. In forms of web retention this was a fail.
One interesting tidbit from the book, when Geocities was online and one of the biggest websites in the world, do you know what there number one page hit was? It was their error page, which I certainly encountered quite a bit. What he says is that Geocities should have had some customer friendly way to get you out of this page and quickly back to what you needed, which they of course didn't.
While I think Seth Gordin could have done a lot more with his book, as it gives examples of things done wrong then it does on how to make it better, it is a very quick and interesting read. I will certainly think about websites I am visiting differently, and it has also sparked some ideas for how church's might do their websites differently, which I might write more about later.
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